Now that you understand the basics behind an effective email campaign, let’s talk about how to take things to the next level. Specifically, using segmentation and analytics to refine your broadcasts and generate even better results than a basic campaign.
How to Segment Your Email Marketing List
If you’re unfamiliar with the term, email segmentation is the practice of splitting up your email list into more targeted groups.
Here’s a few ways to segment a larger list:
- customer list (in comparison to leads who haven’t bought)
- newsletter subscribers
- daily email list (in comparison to weekly, bi-weekly, monthly, etc)
- demographics, such as age, location, or job title
- interests, such as marketing or sales topics